Introduction
BR-33 Fashion ("we", "our", or "us") operates the BR-33 Fashion mobile application (Android) and website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our app and services.
By using our app, you agree to the collection and use of information in accordance with this policy.
Information We Collect
Personal Information (provided by you):
- Name and mobile number (during registration/login)
- Email address (optional)
- Delivery address and pincode
Automatically Collected Information:
- Device Info: Device model, OS version, unique device identifiers
- Network Info: IP address, network connection type
- Firebase Cloud Messaging (FCM) Token: A unique token generated by Google Firebase to send push notifications to your device
- Order Data: Purchase history, payment mode, product preferences
- Usage Data: Pages visited, time spent, interactions within the app
App Permissions
Our Android application requests the following permissions:
- INTERNET: Required to load content, process orders, and communicate with our servers
- ACCESS_NETWORK_STATE: To check if your device is connected to the internet before making requests
- POST_NOTIFICATIONS (Android 13+): To send you push notifications about order updates, offers, and important alerts. You can deny or revoke this permission at any time from your device Settings
We do not access your camera, microphone, contacts, location, SMS, call logs, or storage unless explicitly required and separately requested.
How We Use Your Data
- To process and deliver your orders
- To create and manage your account
- To send order updates via push notifications, WhatsApp, or SMS
- To send promotional offers and deals (you can opt out anytime)
- To improve our services, app performance, and product recommendations
- To prevent fraud and ensure account security
- To respond to your queries and provide customer support
We never sell your personal data to third parties.
Third-Party Services
Our app uses the following third-party services that may collect information:
- Google Firebase (Cloud Messaging): Used to deliver push notifications. Firebase collects device tokens and basic device information. Firebase Privacy Policy
- Google Play Services: Required for core app functionality on Android devices. Google Privacy Policy
Data Sharing
We may share your information only in the following cases:
- With delivery partners for order fulfillment (name, address, phone number)
- With shop owners/vendors for order processing (product and quantity details only)
- With payment partners if online payment methods are used
- With Firebase/Google for push notification delivery (device token only)
- With law enforcement if legally required by court order or government regulation
We never share your data for advertising or marketing with any third parties.
Data Security
We implement industry-standard security measures to protect your personal information, including:
- Secure HTTPS connections for all data transmission
- Encrypted storage for sensitive information
- Access controls limiting data access to authorized personnel only
- Regular security audits and monitoring
While we strive to protect your data, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security.
Data Retention
- Account Data: Retained as long as your account is active
- Order History: Retained for up to 3 years for business records and legal compliance
- FCM Tokens: Automatically refreshed by Firebase; old tokens are discarded
- Usage Logs: Retained for up to 90 days for analytics and then anonymized or deleted
Upon account deletion, your personal data will be removed within 30 days, except where retention is required by law.
Cookies & Tracking
- We use session cookies to keep you logged in
- No third-party tracking or advertising cookies are used
- No behavioral tracking or profiling for advertising purposes
- Your browsing data stays on our platform only
Your Rights
As a user, you have the following rights regarding your data:
- Access: You can request a copy of your personal data we hold
- Correction: You can update or correct inaccurate personal information
- Deletion: You can request deletion of your account and personal data
- Opt-out: You can opt out of promotional notifications at any time from app settings or device settings
- Withdraw Consent: You can revoke notification permissions from your device settings at any time
To exercise any of these rights, contact us using the details provided below.
Communication
- Transactional: Order updates, OTPs, delivery confirmations (cannot be opted out)
- Promotional: Offers, deals, new arrivals — can be opted out at any time
- Push Notifications: Managed via device settings → App Notifications
- WhatsApp: Order tracking updates (can be opted out by messaging "STOP")
Data Deletion
To request deletion of your account and all associated personal data:
- Contact us via WhatsApp or email (details below)
- Account deletion is processed within 30 working days
- Order history may be retained for up to 3 years for legal compliance
- FCM tokens will be deregistered and notifications will stop immediately
Our app and services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If we discover that a child under 13 has provided us with personal data, we will delete it immediately.
If you are a parent or guardian and believe your child has provided personal information to us, please contact us immediately.
Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be effective when posted on this page with an updated "Last Updated" date.
- Significant changes will be notified via push notification or in-app message
- Continued use of the app after changes constitutes acceptance of the updated policy
- We encourage you to review this page periodically
Contact Us
For any privacy-related questions, data requests, or concerns, contact us:
- Business Name: BR-33 Fashion
- WhatsApp: +91 7673822018
- Email: br33@rangrezfashion.in